Just like every individual is recognized by their face, similarly, the Logo of a company is its face to the market. Logos can take some months to be developed, as it must capture the essence of the company’s / brand’s vision, mission, value, or fortify the tenacity of the product they manufacture or services they provide or simply send a positive message to its consumers or followers
Logos are available on the web for a dime a dozen, but such logos are cliche to the very idea of individuality is mislaid, financial companies need not always have a bar graph showing an arrow pointing in a profitable direction, nor a travel agency having an airplane shooting out the earth, or a speeding eagle for a delivery company. These logos basically just encompass the image of positivity without any individual character
Logos are a major object for the purpose of branding, and hence the development of logos is an eccentric part of branding for a company, just as a certain sports company’s logo infuses trust in the sportsmen or a football club having its fans become ecstatic is all owed to the power of the logo. These logos on the merchandise makes it more valuable than the same product from a local brand.